Boudavida - Bath

 

A couple of week’s ago in Bath we saw the launch of Boudavida, a women’s sports and performance activewear brand which opened in Milsom Place. To celebrate the store opening, the lovely girls at Boudavida provided welcome drinks and nibbles, 20% off everything from their gorgeous new collection on the day, plus, the opportunity to win vouchers and prizes…

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Established in Somerset by the company’s founder and CEO, Anabel Sexton, shopping at Boudavida has historically only been possible via their eCommerce shop. So, it is with much excitement for the brand and their customers that this retail experience can now be enjoyed in-store too.

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Having not heard about the brand before, I couldn’t wait to take a look!

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The collection is categorized by activity: ‘Stretch’, ‘Train’, ‘Play’, ‘Compete’ and ‘Relax’. So, if you know you’re after something in particular, such as soft and stretchy sportswear ideal for yoga, pilates or dance, or perhaps specially designed training clothes for a great workout in the gym, then Boudavida has you covered, from top to toe!

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I absolutely loved browsing through the soft, muted tones which you’ll see across the collection, as well as the bright, funky, head turning all-over patterns and prints too...

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Their trendy gym crop tops, which are all designed to pair up with matching leggings, are sure to make you one of the smartest, most stylishly dressed in the gym or yoga studio!

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It was great to discover that 5% of sales are donated to female athletes and projects that support women’s sport. How awesome is that? Especially as, in the words of Boudavida, “with all the media coverage in the UK, only 7% is dedicated to women. And, even more staggering is the fact that of all the commercial money invested into sport in the UK, only 0.4% goes into the women’s sector.”

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The wonderful team at Boudavida are keen to help change this, ensuring that “money from the sales of women’s products goes directly back into women’s sport and exercise. We want to help create role models and communities of women and girls who believe as we do that sport and exercise is a vital part of living a healthy, happy life.”

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It was lovely to discover the Boudavida brand and find out more about their philosophy. I would thoroughly recommend stopping by Milsom Place if you are in the market for some fabulous new fitness gear!

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Meanwhile, here are some more snaps I took to give you a flavour of what to expect in-store…

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Boudavida Bath.jpg

For more information regarding their new store in Milsom Place, and, their online presence too, please head here